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AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

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Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance ...

Have you ever felt like managing your social media is a full-time job? After all, the average person spends nearly 2 hours ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.