AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

LinkedIn’s new ‘B2B ROI Impact’ research has surveyed over 1,000 B2B marketers in the US, UK, France, and India ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

Like them or not, AI influencers are here to stay. Businesses of all sizes will get to harness use AI to amplify their brand presence.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

AI's impact demands attention. Start with data quality, then build platforms for machine learning and genAI. Agentic AI is ...

The adtech and martech industries are experiencing rapid evolution, driven by advancements in data analytics, artificial ...

Customers are at the core of brand and marketing – or so we would like to believe. The unfortunate truth is that in the pursuit of business outcomes and performance metrics, customer demands and ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...