Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Sales scripts aren't effective at selling because salespeople using scripts listen only to counter prospects' objections. Scripts don't work because they undermine truly listening, showing empathy, ...

How to Write a Sales Marketing Script. Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process ...

Marketing Strategies for Personal Selling. Personal selling is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored ...

Ten fine examples of the "letting gen z write the marketing script", aka what happens when generations come together: advertising.

Scripts show modest week-over-week growth. Assessing marketing efforts is important. MannKind files for pediatric clinical trial. MannKind (NASDAQ:MNKD) investors saw a modest rise in Afrezza ...

Want quality sales leads and prospects for your business without spending a lot of money on acquiring them? Here's how to win with referral sales.