A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

Instagram isn’t just a place for selfies and food pictures anymore. It’s a powerhouse for businesses looking to reach new ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

KUALA LUMPUR, Malaysia, Feb. 12, 2025 (GLOBE NEWSWIRE) -- VCI Global Limited (NASDAQ: VCIG) (“VCI Global”) is pleased to announce that it has secured a US$12 million contract through its subsidiary, ...

The research found that 61% of small business owners identify sales and customer acquisition as a priority for growing their ...

MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 announcement ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

Those were the days. Tap into the past in the right way, says Ben Fathers at Together, and you’ll land yourself brand gold.