A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.

After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism ...