and an association with various Nike-backed sports stars such as basketball icon and Liverpool shareholder ­LeBron James, the ...

But Liverpool secured a significant percentage of revenue from kit sales, which were backed by major cross-promotion from ...

The current deal with Nike has seen special edition trainers and clothing ranges, including tie-ins with basketball legend LeBron James ... While the new Liverpool kit for 2025/26 will feature ...

The iconic Jurgen Klopp cap for many supporters, and down to just £8 from £27, this is a bargain. Gone are the days that ...

The Athletic takes a closer look at the link-up and what it means… GO DEEPER Liverpool announce multi-year Adidas kit deal This is a lucrative, significantly enhanced deal which, for a club of ...

Liverpool have confirmed they will switch kit manufacturers in August as the ... commissions and promotions from the likes of Liverpool shareholder LeBron James it was closer to £60m a season.

Liverpool are set to don new kits as they push for Premier League ... such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from ...

Alleged images of Liverpool's 2025/26 home kit have already surfaced online, hinting at a retro design for next season. Numerous 'leaks' of the revamped kit for the upcoming season have been ...

Liverpool have announced a new multi-year deal with Adidas that will see the sportswear giant become the club’s official kit partner. Adidas will replace Nike as the club’s kit provider ahead ...