Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Journey partners with a curated network of roughly 1,500 independent hotels and private rental homes, with more than 1,500 in the process of being added in the coming weeks. These include some ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of ...

The Rakuten American Express Card rewards customer loyalty, providing up to 10% cash back on restaurant purchases for Rakuten ...

The United Quest Card has such a great welcome bonus and terrific ongoing benefits that it could encourage me to apply for my ...

Luxury Escapes has officially launched its new rewards program Société, and some of its 8-million members are already reaping the benefits.

Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

To stay ahead, banks have to give their customers compelling reasons to choose—and keep using—their financial products and ...

Chase Ultimate Rewards are among the most valuable and flexible credit card points. They can be used for luxurious travel, ...

While free nights and flights are the long-term goal for most rewards members, extra program benefits add just a touch of ...

An RBA crackdown on credit card surcharges and fees could spell the end of frequent flyer points programs as we know them.