How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

What do you think of when you see a swooping black checkmark, a yellow shell on a red background, or a multi-colored letter G ...

When building a strong brand identity, your logo is the star of the show. It’s often the first thing customers see, recognize ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...