Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

Typically this requires you to spend Roblox’s in-game currency Robux, which can be earned by creating games, selling items, or trading real-world currencies for them. However, items are also ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Samuel Jordan designs and sells virtual items, like earrings and hats, on Roblox. He netted $900,000 from sales in 2021, up from $600,000 in 2020. Jordan believes anyone can make it as a creator ...

All of that is handled by us on the backend, the user will then get their item in the mail, but the virtual twin is granted immediately back on Roblox." 'Don't let your kids be on Roblox', Roblox ...

Roblox is launching a new regional pricing system for creators that sell in-game items on the gaming platform. The pricing model change is being made in order to stimulate global growth for the ...