Problem Identification. ... Conducting the research process is like choosing paths for a journey. The map contains alternative routes, and there is no single best path for all journeys.

The business research process entails learning everything possible about a company's customers, competitors and the industry. ... The first step is identifying key competitors in the industry.

Root cause analysis (RCA) is a problem-solving process that focuses on identifying the root cause of issues or errors with the goal of preventing them from reoccurring in the future. RCA is ...