According to Keith, that script worked well in for cold-calling C-level executives. However, Sales Machine reader (handle="mckerns") posted some criticism of the script which are worth considering.

Mastering the art of cold calling requires significant time and effort, ... Your script should be tailored to try to win the right to sell to the ... Write out a few lines crisply introducing ...

5. Practice. Watch the cold opens you love in order to see what lessons you can glean from them. You can even try writing a few for shows you’ve already seen to hone your skills.

Here’s a classic, and classically effective, cold-calling script–along with some essential advice for making it work. EXPERT OPINION BY GEOFFREY JAMES , CONTRIBUTING EDITOR, INC.COM @ SALES_SOURCE ...

After reviewing everything I have written on script writing, I have decided to abandon trying to teach you how to write a script and instead teach you these nine words. It’s easier to rewrite ...

In recent columns, I’ve discussed how to cold call and I’ve analyzed calling scripts sent to me by readers. You can pick up your copy of “The 16 Best Scripts of 2009″ at www.billgood.com ...

Cold Calling Scripts for Financial Advisors When drafting a cold calling script to use for marketing, there are certain elements that are must-haves. You can ultimately tweak and customize a cold ...

A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below ...

Cold calling remains one of the most challenging aspects of a sales job. It takes both emotional resilience and technical skill to do it effectively, which is why we've spent so much time in this ...

Scaling your advisory business demands a solid marketing and lead-generation strategy. While financial advisor marketing is increasingly focused on digital channels, there’s still a case to be made ...