I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search ...

As a marketer, segmenting your audiences effectively is vital to the success of your marketing strategy. When you don’t segment your audience, you generalize your entire communication to them ...

In order to know how to segment your customers, you’ll need to collect and analyze customer data. Once you start seeing trends, you can create groups that target specific groups of customers.

Yatağan suggests marketers use one of two data segmentation tactics — with a developer’s help, if needed — to serve as the foundation for your SEO strategy: custom scraping using Regex ...

This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. The post How to revolutionize your market segmentation with genAI appeared first on MarTech.

CASE statements are a powerful way to group and segment your data in Google Data Studio. It’s not as simple as the drag-and-drop assembly you’re used to. But it’s also not out of reach.

You have to review your Google Analytics data, email metrics and feedback forms to come to an educated decision about how you should grow your business. As your company grows, there will be ...

First thing's first: your email database is GOLD. This is where 90 percent of your sales will come from. So just like gold, when you refine your database, it becomes more impressive. So how do you do ...