The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many ...

I’m a recovering search engine optimizer. I used to work at an agency where I helped lead search strategies for Fortune 500 companies (clients such as Adobe, Salesforce, Conde Nast, and SanDisk) and ...

As the financial climate is becoming more competitive and has become fast paced, investment companies are in need of smart methods of delivering results and sustaining good client relations. Customer ...

Customer relationship management (CRM) is a data-based approach that businesses use to improve customer retention, loyalty, and profitability. Most large enterprises adopted CRM years ago for a ...

Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features. What’s new ...