We are experiencing a shift in how we think about ai data in the world of research and analytics. While automation and ...

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...

This depth of experience offers a window into the lives of those at the center of the issues we seek to address. Research has shown that qualitative data has the power to distill down what was found ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

Referencing efficiency: AI tools can automate the compilation and validation of citations, ranging from in-text referencing ...

Aston University biostatistician Dr. Dan Green has identified the top ten errors he commonly sees in research papers in his ...

There is a comfort in finding and being yourself. Video games offer opportunities for this comfort. They allow people to ...

Procurement automation is moving toward greater adoption, but what steps can companies take to move it along a little faster?

A few colleges are beginning to lead. But these are exceptional cases. And the danger of doing nothing is very real.

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of ...