For example, in marketing, numbers can show sales patterns, but listening to customer opinions and reasons can tell you what they feel and why they buy, according to Tasker. Using both types of ...

One way to start your qualitative research analysis is to look at historical data for your company and your industry. Look for trends where buyers are purchasing things at higher volumes.

Dig Deeper: How to Find New Customers and Increase Sales How to Conduct Qualitative Market Research: A Heads Up Don't expect to pay under $10,000 for basic qualitative research, cautions experts.

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...