A new project by a team of researchers across the nation analyzes the ways in which digitized health data, artificial ...

Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.

The Model Context Protocol (MCP) provides a modern, semantically rich way for AI to interact with enterprise systems.

The data wilderness hits major technology initiatives like AI projects when obstacles are created by data accuracy, quality, ...

Building effective data pipelines is critical for organizations seeking to transform raw research data into actionable ...

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed.

Even the most data-driven B2B buyer is influenced by emotion, especially when making financial decisions. Forrester’s ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs ...

In an enterprise world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem—product thinking is.