We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Consequently, relying solely on quantitative data can lead marketers to overlook the human element of consumer behavior and miss out on valuable insights that only qualitative data can provide.

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights ...

I’ve seen how data can make or break communications campaigns. Whether you use qualitative and quantitative research, surveys and in-depth interviews, social listening, audience influence ...

In many ways, Mejdal’s point about good business intelligence analyzing and measuring the qualitative and quantitative data together is true across all industries. The soft metrics often complete the ...