With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Data Platform Building Blocks: Data Lakes vs. Data Mesh Data platforms can be built in a variety of ways. The two most common methods are use data lakes, which pull information into in a centralized ...

Customer Data Platform: Creates a unified customer profile by aggregating data from multiple sources, ensuring real-time, actionable insights. Customer Relationship Management: Focuses on managing ...

To understand how customer data platforms can leverage data to improve CX in a cookieless future, it’s important to understand the types of audience data that marketers can work with. There are ...

As the role of DBAs shifts, their place within the organization should too. Platform engineering is an ideal place for them to sit. Platform engineering is an evolving practice, which means DBAs can ...

“We do a good job of tracking academic progress, but there are so many other areas of our business that are important,” she says. “The software helps us with things like facilities and IT devices, and ...

Data management is centralized, and data can be utilized in more versatile ways. In addition to higher quality data and more useful tools, cost savings have been achieved. “Now that we have a ...

Allentown, Pa.-based Lehigh Valley Health Network successfully built its own population health platform, showing the value of health systems creating data analytics programs in-house, PitchBook ...