House of Masaba, a renowned fashion and apparel brand, has adopted MoEngage as its customer engagement partner. Acquired by ABFRL (Aditya Birla Fashion and Retail) around 2.5 years ago, the brand has ...

Rashmika Mandanna dazzles in an ethereal ivory saree by House of Masaba, noted for its bold designs and quirky prints. The saree, featuring delicate p ...

To support her family, Masaba posted a message urging her followers to contribute to a fundraiser set up by her niece. The House of Masaba founder continued, "While they are safe, it has been a ...

When Rashmika Mandanna steps out, we take notes. Her fashion choices have rarely disappointed and this saree look is no different. It’s modern, it has a sexy oomph and yet, she’s carried it with ...

Debuting at Lakme Fashion Week and that too at the age of 19 has been a milestone for the queen of fashion We'll be in your inbox every morning Monday-Saturday with all the day’s top business ...

Earlier this week, the house of Masaba announced a partnership with Amrapali Jewels for the launch of a fine jewellery collection. Inspired by the iconic mascots that have defined the house of ...

House Of Masaba is a company based in Mumbai, Maharashtra, India, operating in the ecommerce sector. Founded in 2009, it now employs 230 individuals. The company was established by Masaba Gupta.

Fashion and lifestyle brand House of Masaba is focusing on tier-2 and 3 markets for the growth of its beauty label, LoveChild. The brand believes that these markets, along with younger consumers ...

Kiara Advani promotes her upcoming film 'Game Changer' in a striking ivory corset and skirt ensemble by House Of Masaba. The outfit, available for ₹50,000, features intricate gold embroidery and ...

Fashion designer and new mom Masaba Gupta served major style goals in a wine-coloured wrap skirt dress, accessorised with gold earrings and an arm cuff. During her pregnancy, she shared glamorous ...

Prior to using MoEngage, House of Masaba utilized multiple marketing tools to drive its engagement initiatives, i.e., one each for email, WhatsApp, SMS and push notifications. "We realized that ...