Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

If brands choose to use AI-generated imagery over traditional photography to cut costs, significant portions of employment could be threatened.

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.

H&M Group's premium fashion brand COS is set to open its first Indian store at Nexus Select CITYWALK in October 2025. This ...

COS, H&M Group's premium fashion brand, is set to launch its first Indian store at Nexus Select CITYWALK in New Delhi in ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...