The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

Hennes & Mauritz AB said that stockpiles of unsold clothing, which hit profit in the first quarter, would be under control by ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

H&M, one of the world’s largest clothing retailers, told CNN it plans to create 30 “digital twins” of its models this year, though it is still “exploring” how these avatars will be used.

H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world’s second-largest ...

The fashion industry is at the cusp of a technological revolution as H&M announces its intention to create digital clones of its human models. This groundbreaking initiative has sparked a dialogue ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...