We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

In fact, Gartner notes, “90% of finance functions will deploy at least one AI-enabled technology solution” by next year. And ...

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Creating a compelling business presentation requires more than just a well-articulated message. Visual elements diagrams play a crucial role.

If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one. The post The latest AI-powered martech news and releases appeared first on MarTech.

Google popularized the term "knowledge graph" in this 2012 blog post. Since then, there has been a massive momentum around ...

And while his current work is deeply technical, it’s rooted in something surprisingly human: identity, narrative, and the ...

You are not one self, but many. Psychology and neuroscience now agree that our identity is made of parts, shaped by brain ...

Understand Levels of Assurance (LOA) policies, EAL levels, and how to implement them for robust cybersecurity. A practical guide for CTOs and VPs of Engineering.

When CFOs harness data with intent, they can transform governance from a compliance exercise into a strategic asset.