Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank ...

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Alphabet's integrated AI infrastructure—custom TPUs, proprietary software, and unmatched data quality—creates a compounding ...

Wondering why your Google traffic is down? SEO isn't enough in 2025.. Here's how to boost your website traffic using AI, so ...