The Google Analytics Individual Qualification certification focuses on both basic and advanced Google Analytics concepts, including planning and principles, implementation and data collection ...

Both versions of Google Analytics enable you to collect data and analyze user behavior from websites and apps, but the premium version -- Google Analytics 360 -- offers more features and granular ...

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

Google Analytics (GA) is a free data analytics tool from Google that helps you analyze website and application performance. It seamlessly integrates with Google’s other marketing and advertising ...

Because as soon as you understand all the Google Analytics terms, you can begin to get closer to the actionable data you need, the kind of data you can use to increase visitors, sales, and sign-ups..

Data analytics: A guide for business ... A 2017 research study conducted by Forbes Insights and Dun & Bradstreet revealed that 59% of more than 300 companies surveyed did not use predictive ...

Want to use Google Analytics 4 for paid search. ... LinkedIn study reveals how B2B video ads can gain +129% engagement lift. ... Customer Data Platforms: A Marketer’s Guide. View all ...