By creating original content, Google’s new algorithm can answer a user’s question without having to send them to another webpage. How Does the Paraphrasing Algo Work?

Over and over, year after year. As if Google only knew how to create algorithms that targeted low quality web pages. Google’s Algorithm Does More than Target Low Quality.

Reacting to Google algorithm changes instead of planning for them ahead of time isn’t a strong SEO strategy. What’s more, you can’t get away with just producing quality content these days ...

An algorithm, simply put, is a formula for processing information or performing a task. It’s not just Google that’s built their operation around algorithms. Every moment, machines are ...

Google claims it understands the stakes, though the company is notoriously secretive about how its algorithms work: The spokesperson told me the company will “continue to prioritize approaches ...

The challenge with Google is that its search algorithm is a secret. So, we are left to try to decipher the rules based on updates and feedback that Google issues along the way — much like ...

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Google's "billions of clicks" are only half of the story. In April of 2010, Eric Schmidt delivered the keynote address at the conference of the American Society of News Editors in Washington, D.C ...