Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Noise: Martech sales decks celebrate “hyper-segmentation” and AI persona factories, glossing over incomplete data sets, model bias, and the absence of human context that keeps campaigns on course.

For example, an AI algorithm can segment your audience based on age and browsing history vis-a-vis the prediction of signing up to your email list. Classification algorithms are your best bet here.

Yatağan gave an example of how he segmented data using word count. Though most SEOs consider this metric less relevant than other factors, it can still serve as a good measuring stick when ...

What do you do when you know third-party cookies are going away? You double down on your first-party data and build the customer experiences your customers deserve. Or that’s the theory. How you do ...

Implementing segmentation involves defining, segmenting, and understanding each segment. The process and its success depends on obtaining accurate data. Challenges include over-segmentation and ...

Advertisers can see audience data by Audience Category or Audience Name from the Segment tab on six areas in the web interface: Account summary, Campaigns, Ad Groups, Ads, Keywords and Ad Extensions.