Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

Becoming friends with your favorite Sanrio characters involves learning their likes and giving them their favorite gifts, all ...

You can now get 30 per cent off any purchase of two or more items from The Oodie - including the viral and sell-out blanket hoodie.

With so many events and things to do in Hello Kitty Island Adventure, it's easy to get overwhelmed. Thankfully, the Deluxe ...