For example, we will pull data by financial quarter, so report no. 1 will be named “Q1 2021.” Step 2. Select the Analytics view you want to extract data from by choosing our Account, Property ...

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.

With GA4, you can collect data across different platforms within the same property by setting up data streams for web, Android or iOS. Prior to the upgrade, data was modeled after a User session.

For example, you could create a separate destination URL for each asset group using a parameter, such as utm_creative_format, then capture that parameter in a custom dimension in GA4.

GA4 also takes a different approach to measuring screen views compared to Universal Analytics. Instead of measuring screen views in separate properties for mobile and web, GA4 combines data from ...

On GA4, you can now set up your web data streams to execute client-side text redaction on email addresses and user-defined URL Query Parameters. Email redaction is automatically enabled by default ...