I’m loving our Elf on a Shelf this year. My kids are soooo into him, and I’m having a blast coming up with different ideas. The only problem is, now that Christmas is right around the corner ...

"Although we expect ELF’s growth rate to begin to normalize in 2025, we see room for upside from continued shelf space expansion, international growth, and diversification into underpenetrated ...

As you plan your visit to Joshua Tree, make sure to put the World Famous Crochet Museum at the top of your list. It’s more ...

The move: ELF Beauty stock plunged as much as 28.2% on Friday to $66.10. The sell-off extends its decline to about 71% from record highs. The shares had embarked on a massive rally since 2022 ...

ELF Beauty stock plunged as much as 28% on Friday after the company reported mixed earnings results. Guidance was below analyst estimates, which the company attributed to lower social media chatter.

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The comedian's distaste for the figure was only heightened when Today brought Buddy the Elf out. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what ...

This is by far the best episode of the show. It's not that this episode does impressive things, but it was clever in a few places. Am I going crazy, or did it feel like they severely downplayed a ...

Egg prices are fluctuating and availability is unpredictable. Here are some options to help you keep cooking, baking and ...

Philip Eil’s article “The opioid crisis is a crime. So addiction treatment should be free,” (Ideas, Jan. 26) points out that addiction treatment is not free to the consumer. Addicts must ...