The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The devastating firestorms across Southern California have sparked huge demand among affluent homeowners for private firefighters and fire protection products, both of which have been credited with ...

While evacuation orders remained in place for areas around the immediate perimeter of the fire, other nearby neighborhoods were reduced from evacuation orders to warnings, while warnings were ...

The Hughes fire, burning near Castaic Lake north of Santa Clarita, exploded to more than 10,000 acres of mostly brush in just a few hours. More than 50,000 people were under evacuation orders and ...

The latest blaze - dubbed the Hughes Fire - started late on Wednesday morning near Lake Castaic, around 40 miles from the Eaton and Palisades wildfires that devastated parts of LA earlier this month.

The Hughes Fire has burned more than 9,000 acres Wednesday around the Castaic Lake in Los Angeles County on Wednesday continuing a devastating wave of Southern California wildfires fueled by dry ...

The Reel Inn, a longtime restaurant in Malibu, was just one of the businesses lost on Pacific Coast Highway following the Palisades Fire. The restaurant, built on decades of hard work and ...

Firefighters continue to make progress in containing the massive Hughes Fire that broke out Wednesday near Castaic Lake, growing to more than 10,000 acres and forcing mass evacuations. Around ...

A fire raged through a 12-story hotel in the northwestern Turkish province of Bolu on Monday evening, killing at least 76 people. Officials say at least two of them died after jumping from the ...

Turkiye has arrested nine people in connection with Tuesday’s fire at a ski resort hotel that killed 76 people. The arrests, announced by Interior Minister Ali Yerlikaya on Wednesday ...

The fire that killed 78 people at the Grand Kartal Hotel in the early hours of Monday is one of the deadliest disasters of its kind in Turkish history. Some survivors have said they did not hear ...

A fire raged through a 12-storey hotel at a popular ski resort in northwestern Turkey during a school holiday, killing at least 76 people. At least 51 people were injured in the fire at the Grand ...