Streetwear brand Playa Society has some of the most creative women's sports merch in the biz, and their Black History Month ...

IDA's new youth cleat, called GRLSFIT, is the first-ever cleat of its kind, ensuring that women and girls of all ages are ...

Angel Reese is embracing every aspect of her femininity as she takes to Instagram to let the world know that she “love[s] ...

Indiana Fever star Caitlin Clark appeared in her first Super Bowl commercial this past Sunday night. It was part of Nike's ...

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...

Alabama and a small but growing number of other GOP-led states are pushing to enact more laws this year to legally define the ...

U.S. President Donald Trump signed an executive order to ban transgender girls and women from participating in female sports.

Always Alpha, co-founded by Allyson Felix, and Deep Blue Sports + Entertainment launch women's sports' first full-service ...

Infinity Nikki will add more outfit slots in the near future, a highly requested feature by players globally. It may require Diamonds or Blings to unlock the slots. Future plans for 2025 include ...

“This team-up is all about celebrating greatness — marking McDonald’s first national meal collaboration with a female athlete, and shining a light on the next generation of superstars ...

Las Vegas Aces star A’ja Wilson made a bold fashion statement at Paris Fashion Week, turning heads with her striking outfit. The three-time WNBA MVP attended the Sacai Menswear Fall-Winter 2025/2026 ...