Marketing is not an exact science. Never has been; never will be. Nor does it need to be. Consider an example: Direct marketing lists. In direct marketing, lists are used for targeting.

For example, instead of promoting a gym with ... Test Relentlessly and Evolve Authentically Like all good marketing, identity marketing in direct mail requires constant testing.

Turn your passion into a rewarding profession with Ohio University’s online associate's in Equine Studies. Build useful ...

Healthcare’s digital transformation promises convenience but risks distancing patients. Jay Crowson of Acxiom Health says the ...

Why market to millions of unique customers when you can instead work with a select group of thousands who can resell your ...

SearchGPT is a conversational AI that allows users to speak naturally to it and refine their request through follow-up ...

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

Jamie Allan, an Nvidia director, shared examples of CMOs ... this area of marketing has the least sophisticated measurement compared to lead generation or direct-response ads.

Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which typ ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Brex explores how the right combination of technology, policy design, and process optimization can transform expense management from a necessary burden into a strategic advantage.