Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products
Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...
Total Retail15h
How to Boost Customer Acquisition With Direct Mail
Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.
Paysafe to sell direct marketing payment line, boosts buyback, issues preliminary Q4 earnings
Paysafe (NYSE:PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus and bringing a close to the repositioning of its Merchant Solutions ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Tradition Versus Innovation: Self-Marketing Within Art
If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...
IMD business school5d
15 Types of Marketing you should understand to promote your company
Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.