Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products
Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...
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How to Boost Customer Acquisition With Direct Mail
Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.
Paysafe to sell direct marketing payment line, boosts buyback, issues preliminary Q4 earnings
Paysafe (NYSE:PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus and bringing a close to the repositioning of its Merchant Solutions ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...