A decade ago, a small in-house test group would run its manual scripts after the developers finished coding. That world has disappeared. Release cycles are shorter, customer expectations are higher, ...

SMX Advanced keynote speaker Dave Davies on agentic AI, LLM pitfalls, weird tech gotchas, and why generative engines are the ...

A research team has developed a novel method for estimating the predictability of complex dynamical systems. Their work, ...

Most executives still believe the hardest part of enterprise AI is building the model. It’s not. The real challenge begins ...

Initial implementations have delivered 35% accuracy improvement and 10% reduction in product returns SAN FRANCISCO, CA / ...

GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI. The post A guide to attribution models in GA4 appeared ...