For example, if many of the stores in one part of a mall have brightly colored displays, a store with dark displays and could be more effective at attracting attention by creating a stark contrast ...

A common end-cap technique is cross-merchandising, where related items are grouped together to encourage add-on sales. An example of this would be when a grocery store displays spaghetti sauce ...

Ares M. Balcarse, the workshop’s resource speaker, delivered an in-depth discussion on essential visual merchandising concepts, including brand identity development, layout planning, board design ...