This is a preview. Log in through your library . Abstract Information search is a critical component of the purchase decision process for most consumer durables. This paper postulates a descriptive ...

Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the ...

Transitioning to the direct-to-consumer (DTC) model is not the end-all solution for CPG companies, but it can build the momentum to move toward a new way of building and growing brands.