Cons of Quantitative Research This research method has its own share of weaknesses, too. While quantitative data tells you what's happening, it often misses the "why." ...

It is important when using any qualitative research methods to cross-reference them with the quantitative data, and to continue to survey prospects and customers to build a stronger database of ...

For example, "Qualitative research, in isolation, is nothing but glorified journalism. " This one might not be new to you. Yes, qualitative is flawed, but so, too, is quantitative.

Qualitative and quantitative research can stand on its own merits, but also, and often, they can work in tandem to help with the research process. Advertisement Article continues below this ad ...

Using both types of analysis helps you create strategies based on data and that connect with your audience. 3 Examples of Quantitative and Qualitative Research. The application of quantitative and ...

When conducting focus groups, we typically use qualitative methods to understand what our participants are thinking. For example, we tend to hand-code key themes that come up in discussions. But in ...

Quantitative data carries weight across all business functions from marketing to product, finance to sales. If your decisions explicitly depend on numerical evidence and statistical validity, opt for ...

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...

Who will benefit from this course? The course mostly will be using examples from health and social care. However, the general principles are transferable to any area of investigation, and will benefit ...

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...