Today, you can find Sonic games made by fans on almost every platform, Roblox included. While some focus on recreating the experience of the early Sonic platformers, others aim for the style of ...

Digital fashion retailer DressX and Puma launch DressGo on Roblox, a game where players dress avatars, compete in challenges ...

And what’s interesting about Dress to Impress is I’m seeing people in their late 20s and early 30s playing it and trying it out — people who have never played Roblox before.” ...

Fenty Beauty and Warner Bros. were also early testers of the commerce program. Twin Atlas said around 90% of its merch sales now come via Roblox versus its own website.