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When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Say Goodbye to Excel Errors : Ditch INDIRECT for These Smarter Methods

Discover why Excel's INDIRECT function is outdated and learn smarter alternatives like Power Query, FILTER, and LAMBDA for ...