In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask them to apply each of these concepts to themselves personally.

It seems to be a common question when asked for every individual. And most of the individuals are always confused when they are asked about the difference between Marketing & Sales. Here, we will ...

Marketing is the culmination of all activities that set the stage for sales (e.g., the transaction itself) to take place. It is the marketer who establishes a brand and maintains its reputation in ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

A sales-oriented company focuses on strategies and tactics that push people toward buying products, while a product orientation tries to pull people into buying. Offering discounts is an example ...

Search Engine Land » PPC » Google advertisers are confused between support and sales – we asked for clarification Share Google is concerned there may be confusion around the roles of its sales ...

It contains my single favorite metaphor for remembering the difference between sales and marketing–and using those differences to make your startup more successful. The Alley-Oop ...

B2B marketing targets the retail outlets that sell the goods to consumers, so it needs to focus more on expertise and service; B2C sales are designed to satisfy consumer needs and gratification.

For example, a donut shop must continue paying rent, utilities, and marketing costs, regardless of the number of French crullers it moves in a given week. Cost of Goods Sold ...