In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask them to apply each of these concepts to themselves personally.

Marketing is the culmination of all activities that set the stage for sales (e.g., the transaction itself) to take place. It is the marketer who establishes a brand and maintains its reputation in ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

It contains my single favorite metaphor for remembering the difference between sales and marketing–and using those differences to make your startup more successful. The Alley-Oop ...

B2B marketing targets the retail outlets that sell the goods to consumers, so it needs to focus more on expertise and service; B2C sales are designed to satisfy consumer needs and gratification.