Descriptive, predictive and prescriptive analytics all work together to create a high-quality customer experience. When used strategically, ...

In this post, we’ll break down everything you need to know about uplift models. Moving toward prescriptive data. To understand the value of uplift modeling, we first need to examine how it compares to ...

Proper handling of continuous variables is crucial in healthcare research, for example, within regression modelling for descriptive, explanatory, or predictive purposes. However, inadequate methods ...