Scottish scientist Dr. Stuart Pugh developed a method for improvement selection called Pugh’s Controlled Convergence. More ...

Created with Sketch. Created with Sketch. Slow down the decision-making process to prevent impulsive choices. Be aware of common sales strategies like nudges and the decoy effect, which introduces ...

The real surprise is that decision making is one of the most poorly tracked business activities. Think about it: your company’s most important business process is also the most poorly measured.