Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level ...

In the never-ending quest to find a competitive edge, marketers have had to dig deeper into their data and leverage insights creatively. In this sense, behavioral segmentation has provided the key.

However, it does seem customer segmentation is at a turning point. Further hindering data-driven segmentation is the need to protect customer information. Even within the same company ...