Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

When audience segmentation is done well, you can deliver highly personalized and contextual experiences.

PHILADELPHIA, PA — FullThrottle Technologies, LLC has introduced its GenAI-powered Audience Library, an innovative tool that revolutionizes the use of first-party data for businesses. This ...

Technology drives segmentation. Emerging tech enhances customer segmentation with real-time data and predictive analytics. Values influence loyalty.

How to gain SEO insights using data segmentation It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.

With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for commercial operations and data analytics teams.

Guardicore Reveals Only 2% of Businesses Use Segmentation to Protect All Mission-Critical Assets Like Applications, Endpoints, Servers and Other Sensitive Data ...