PHILADELPHIA, PA — FullThrottle Technologies, LLC has introduced its GenAI-powered Audience Library, an innovative tool that revolutionizes the use of first-party data for businesses. This ...

Other data is hidden somewhere in their data architecture or in the tools they use to manage their marketing channels. Unifying your data is an important part of segmentation that is easy to overlook.

Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. The post How to make the most of your market research data appeared first on ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

Sensitive data and the rise of AI-based data segmentation An effective and efficient technology is available to replace such archaic methods and reduce risk fast, at a fraction of the cost ...

Fortunately, legal technology innovators stepped up to the challenge and created advanced digital tools that can intelligently analyze ESI data sources. This technology can determine what is ...

Yatağan suggests marketers use one of two data segmentation tactics — with a developer’s help, if needed — to serve as the foundation for your SEO strategy: custom scraping using Regex ...