Big Data and Analytics; 10 Best Data Mining Tools & Software. These top data mining tools enable companies to glean major insights from large data sets to gain competitive advantage.

The rise of commercial data profiling is exacerbating existing inequities in society and could turn de facto discrimination into a high-tech enterprise.

In ENISA’s scenario, an attacker uses data mining and profiling techniques to build an online identity for himself that matches Kristie’s interests so he can earn her trust.

On the positive side, there are indications Acxiom doesn't engage in racial profiling: The company predicts I have a 13.6 percent probability of interest in regularly going to a bar.