Why Data Engineering Matters Now More Than Ever Let's take Amazon, for example. Imagine the plethora of clicks, purchases and client reviews they have that generate data.

Nithin Vunnam is an enterprise architect and data-strategy leader with fourteen years of experience spanning ERP optimisation, AI-driven safety systems, and petabyte-scale analytics.

Hara Krishna Reddy Koppolu, a seasoned AI and data engineering expert, believes that customer interactions across industries can be transformed by leveraging an AI-driven data engineering framework.

Traditional ETL pipelines and data engineering approaches fall short when confronted with the semantic complexity and format diversity of real-world information flows.