Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

There’s a good chance your car knows all about you. Where you’ve been. How fast you drive. If you could’ve been a little easier on the brakes. Even what you look like, thanks to cameras ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.